Client - Coca-Cola
Agency - Hero
Director - Ignacio Ricci
Production Company - Sedona
Compositing - Patrick Salter
3D - Akira Dawson
3D - Wilfred Patriaca
Simulation - Akira Dawson
Agency - Hero
Director - Ignacio Ricci
Production Company - Sedona
Compositing - Patrick Salter
3D - Akira Dawson
3D - Wilfred Patriaca
Simulation - Akira Dawson
Coca-Cola's first international entry into the liquor market is Topo Chico. We capitalized on Gen-Z and younger Millennials' desire to be free to be their authentic, strange, and amazing selves following the epidemic and the Great Resignation in order to launch in more than 45 countries worldwide.
The final marketing film transports you to the center of Mexico's thriving subcultures. Acceptance, inclusivity, and celebrating your true self are the cornerstones of Own Your Rhythm. Everybody has their own beat; they move, create, and live to it. It simultaneously separates and unites us. Finding our people in the interesting end of town is made easier by the rhythm that calls us outside into the warm afternoon sun.
Development
Investigating the feel and timing of the water droplets following the fruits in Houdini's initial condensation setup.
Planned shots for Fluid Simulation and interaction with assets
